Basic of Search Engine Optimization

Search engine optimization is a process to get your business & website on top with available search engines. A search engine optimizer can help you to improve your website visibility and their position in all the available search engines worldwide. Generally there are two process which describe search engine optimization well On-page optimization and Off-Page optimization.

On Page Optimization (On Page SEO)
Off- Page Optimization (Off Page SEO)

On-Page SEO – On page SEO is a process where we implement all the changes into a web page that includes Title Tag, Meta Tags, Alt Tags, Anchor Text, Flash, Heading tags and many things. We can implement all the changes step by step on our server for a website.

On Page optimization activities are:

1. Keyword Research and Analysis
2. URL Mapping to Target Pages on Keywords
3. Title & Meta Tags Optimization
4. Alt Tags on Images
5. Anchor Text Optimization
6. Internal Linking
7. Heading Tags – H1, H2, H3 on Keywords with Meaning full sentence
8. Content Optimization – Bold, Italic, Underline
9. Xml Sitemap Creation
10. RSS-Feed creation
11. Add sitemap.xml to Webmaster Tools
12. Google Analytics Setup in WebPages
13. Website Navigation Optimization (Header, Footer, Left, Right)
14. Broken Link check and Remove
15. HTML Validation

Off Page SEO – Off Page SEO is a process where you work to increase your website back links and you have to do link submissions to spread your website link on available resources i.e Directory Submission, Article Submission, Social Book Markings, Blog Commenting etc.

Off Page Optimization activities are:

1. Directory Submission
2. Article Submission
3. Social Book Marks
4. Blog Comment Post
5. Search Engine Submission
6. Blog Creation and Post
7. Blog Promotion (Blog Directory Listing)
8. Classifieds ad Creation
9. Question and Answering (yahoo, Bing etc)
10. Forum Posting
11. Social Media Profile Creation (SMO)
12. Business Listing (Geo Target Directories)
13. Link Building
14. RSS Feed Submission or Distribution
15. Review Submission
16. Press Release Submission

By doing these things you can improve your website visibility in search engines and you can get a exellent result in ranking position as well as visits.